A Liquid Death Campaign
Ghoulish Delight
Now Including: Coffee!
Liquid Death is an iconic brand that expresses itself quite boldly and confidently. Their mission is to help eliminate waste from plastic used in everyday consumer products. They’ve done so with Tea, water, and sparkling water. However, there was still one market unaffected, which is the ready-to-drink coffee market. To solve this, they’d have to launch a coffee brand of their own!
This new branding not only leans into the already-established Liquid Death image but also pushes its limits and potential.
Making it stand out
With the brand launching in the spooky season, Liquid Death can take full advantage of its branding while leaning into horror elements. This will provide a sense of shock while also being tasteful.
