Vans 90’s Campaign
Project Overview
This project is a self-initiated creative exercise inspired by Vans’ commitment to bold, expressive design and the vibrant aesthetics of the 90s. The goal was to showcase my ability to conceptualize and execute a cohesive campaign, spanning sneaker designs, packaging, and promotional materials. This is not an official Vans project, but rather a reflection of my passion for storytelling through design.
Packaging Design
Concept: Packaging that’s just as exciting as the sneakers inside.
Retro-inspired box designs that make unboxing a nostalgic experience.
Use of vibrant patterns and bold typography to create a striking first impression.
Designed with sustainability in mind, using minimal materials without sacrificing aesthetics.
Key Features:
Layered graphics that reflect the sneaker designs.
Interactive elements, such as peel-away stickers, for a playful touch.
A focus on brand identity while incorporating 90s flair.
Sneaker Design
Concept: Bringing the 90s back to life with bold, colorful patterns reminiscent of the decade’s energy and style.
Hand-drawn patterns inspired by pop culture, graffiti art, and geometric motifs.
Each design was tailored to evoke nostalgia while staying true to Vans’ iconic silhouette.
Key Features:
High-contrast colors and playful shapes.
Integration of unique graphic elements for a collectible feel.
A cohesive visual language that ties the collection together.
Promotional Materials
Concept: Amplifying the campaign’s reach through eye-catching visuals and a compelling narrative.
Posters, digital ads, and social media graphics designed to engage Vans’ core audience.
Bold messaging and vibrant visuals that capture the spirit of the 90s.
Assets created for both in-store displays and online campaigns.
Key Features:
Seamless adaptation of designs across various platforms.
A mix of typography and illustration to convey the campaign’s energy.
Social media kits that include story templates and shareable content.
Reflection
This project showcases my skills in:
Illustration: Translating bold concepts into impactful visuals.
Brand Strategy: Understanding and aligning with Vans’ ethos.
Design Versatility: Creating cohesive designs across sneakers, packaging, and promotional materials.
I’m proud to share this as part of my portfolio and look forward to collaborating with brands that value creativity and storytelling.